Product design is the process of creating a new product to be sold by a business to its customers. It is the efficient and effective generation and development of ideas through a process that leads to new products.

Reasons for Product or Service Design

–     Be competitive

–     Increase business growth & profits

–     Avoid downsizing with development of new products

–     Improve product quality

–     Achieve cost reductions in labor or materials

 

Figure 1. Flow Process Diagram

  • Planning
  1. Chance identification, we usually receive  new ideas or product detail from marketing staff, R&D department, customer suggestion.
  2. Project evaluation, its like choose segmented market, mastery of technology, market growth, competitors.
  3. Then allocate resources and time planning.
  4. Preliminary Project, we make mission statement. Consist of product description, key business goals, primer market, secondary market, product specification, stakeholders.
  5. Reflect the result.
  • Identify Customer Need

There are 5 step to identify customer need:

  1. Collect raw data from customer,
  2. Process raw material,
  3. Formed into a hierarchy of needs,
  4. Determine level of priority,
  5. Conclude the result set.
  • Product Spesification

There are 4 step to decide the product specification:

  1. Prepare the dimension,
  2. Collect the information and benchmarking competitors
  3. Set the ideal target,
  4. Make a conclusion.
  • Generate Product Concept

In this phase, we try to breakdown the product into small parts and identification function of the product, beside the main function. We also design the process to make product.

  • Select Product Concept

We choose the best design from concept, there are several factor that influence which product that we choose. Functional, safety, quality, manufacturing, timing.

  • Concept Testing

This phase, we spread product to customer and collect feedback from customer, is the product ergonomics, is the product more useful than competitors.

  • Set Final Spesification, Modify product dimension.
  • Plan Downstream Development, last phase we design for manufacturing to get lower cost.